When Should an MSP Ask for a Google Review After Resolving a Ticket
Ask within 24 hours of the ticket being closed, while the person still remembers what you fixed. Beyond about 72 hours the response rate falls sharply, and beyond a week most requests are ignored entirely. The exception is a major project or incident, where a short...
Answer-First FAQ Content for MSPs
Almost every MSP website has an FAQ section. Almost none of them answer anything. The typical example runs something like this. Question: “Why should we choose you as our IT partner?” Answer: three paragraphs about a commitment to excellence, a proactive...
How to Redesign an MSP Website Without Losing Search Visibility
Most MSP websites get redesigned for the right reasons and rebuilt in a way that quietly destroys years of search visibility. The pattern is consistent enough to predict: the new site launches, everyone agrees it looks far better, and eight to twelve weeks later...